Ria Money Transfer, a global leader in the cross-border money transfer industry and business segment of Euronet (NASDAQ: EEFT), today announced an agreement to become an official sponsor of the Italian football club FC Internazionale Milano through the 2025 season.
This new sports sponsorship will help raise awareness of Ria’s brand in Italy and benefit Euronet’s Money Transfer segment, which includes Ria Money Transfer, Xe and Dandelion globally.
Thanks to this sponsorship, Ria will be able to foster a closer relationship with Inter’s far-reaching fanbase of more than 500 million fans distributed on all continents. Inter’s global appeal makes it a perfect fit for Ria, whose reach extends across more than 180 countries and territories. This association boosts the visibility of the brands in Euronet´s Money Transfer segment during football matches through in-stadium displays, Inter's digital channels, hospitality services in the stadium and additional initiatives to be unveiled later.